[ENGLISH] Jesús Abad | SPB TV, already one of the world’s major innovators in end-to-end OTT TV, IPTV and mobile solutions for video content delivery to multiscreen devices, used last Mobile World Congress celebrated in Barcelona as the launch pad for further international growth, revealing unique new developments for its fast-growing customer base.
SPB TV is headquartered in Switzerland, with R&D headquarters in Russia and group affiliates in Asia and South America. It has built its reputation largely around breakthrough TV solutions across Russia and Eastern Europe, and has provided its technology to the three largest mobile operators in Russia: MTS, Beeline and Megafon. During Mobile World Congress, SPB TV announced further developments in Kazakhstan and Armenia, but with a growing presence in Brazil, Singapore, Dubai and Thailand, SPB TV is looking to become established and recognised as a truly global player.
“SPB TV is at the very heart of the video revolution that is so dramatically affecting peoples’ lives and also those of the vendors and operators that make it all possible,” said Kirill Filippov, SPB TV General Director. “Our ability to deliver end-to-end TV, to support any device and to constantly create innovative and unique new services that build brand loyalty and revenue, is truly world class. We are proving it day after day with a growing number of customers and we see Mobile World Congress as a real showcase for the future.”
SPB TV was launched in 2007 and the company has always invested heavily in innovation – with 80 percent of its staff working in research and development. The SPB TV mobile TV app – the company’s own OTT TV service – is available across all mobile platforms and is used by more than 30 million people worldwide.
SPB TV has pioneered many unique customer services and in Barcelona it unveiled new interactive TV services around live football – engaging viewers and allowing them to vote for their best players or teams and to receive additional on-screen information about players, goals and other background information while the game is in progress.
In addition to the football package, SPB TV showed how their clients can access behavioural preference data, to allow them to modify and target their marketing, as a core part of SPB’s recommendation system and targeted advertising. Other innovations on display at the stand included: a special interface for smart TVs, iOS and Android mobile devices, voting and targeted advertising applications and unique statistical data demonstrating the connection quality for end-users in real-time.
“We are focused on promising markets and as such our expertise and quality technologies allow us to target these regions. In addition to the Latin American market, Southeast Asia is a big focus of growth for us at the moment. We are looking to develop our reach in this region, and plan to expand in to Sri-Lanka, Thailand and Malaysia,” said Mr Filippov.